Market launch for the Rohde Easy Chair and Rohde Paldao Table, designed by Gilbert Rohde
July 2024
Art direction and design: Jenna Simmons, Kelly O'Hara
Writing and editorial direction: moi!
Brand direction: Kelsey Keith
Project management: Kendra Clapp
Marketing lead: Jen Berry
Animation: Sam Pickett
Voice talent: Avery Trufelman
Composer: Grant Floering
Sound design: Matthew Bouwense
Photography: Mykah Stuk
Writing and editorial direction: moi!
Brand direction: Kelsey Keith
Project management: Kendra Clapp
Marketing lead: Jen Berry
Animation: Sam Pickett
Voice talent: Avery Trufelman
Composer: Grant Floering
Sound design: Matthew Bouwense
Photography: Mykah Stuk
I led editorial efforts to reintroduce the world to Gilbert Rohde, Herman Miller's first-ever design director, working closely with Kelly O'Hara and Jenna Simmons to share his transformation of the company's legacy. Work included:
Creative concepts
Key messages
Website and sales tool copy
Social media plan and execution
Animated storytelling video
Key messages
Website and sales tool copy
Social media plan and execution
Animated storytelling video
