Luva Sofa and Cyclade Tables by Herman Miller, designed by Gabriel Tan
July 2023
Art direction / graphic design: Jenna Simmons
Video direction / editing: Sawyer Thurston
Photographer: Francisco Nogueira
Brand direction: Kelsey Keith
Project management: Katy Toepper, Kendra Clapp
Marketing lead: Jordan Serra
Video direction / editing: Sawyer Thurston
Photographer: Francisco Nogueira
Brand direction: Kelsey Keith
Project management: Katy Toepper, Kendra Clapp
Marketing lead: Jordan Serra
I was fortunate enough to travel to Porto, Portugal in spring 2023 to interview designer Gabriel Tan for the launch of Luva Sofa and Cyclade Tables for Herman Miller. Our designer spotlight video inspired the rest of the work, which included: key messages, website and sales tool copy, social media plan and execution, designer spotlight video (storyboard, onsite interview, editing).
Still from video for social assets
Sits like a glove/ website presence for Luva
Website Content
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Behind-the-scenes
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