Market launch for Herman Miller Vintage
September 2023
Design and art direction: Kelly O'Hara
Writing and editorial direction: moi!
Brand direction: Kelsey Keith
Project management: Kendra Clapp
Marketing lead: Jenelle Kelsch, Kyla Cieslak
Writing and editorial direction: moi!
Brand direction: Kelsey Keith
Project management: Kendra Clapp
Marketing lead: Jenelle Kelsch, Kyla Cieslak
Our creative/marketing team worked closely with the team at Wright, the industry's leading auction house specializing in 20th century art and design. Our team provided editorial and design direction, short-form storytelling, and overall approval for the Herman Miller brand. To market the project, we created a series of emails, social posts, product installations, and even a small catalog printed on risograph. The end result is a bold, graphic celebration of Herman MIller's history.
"Herman Miller allowed designers to help shape its policies and direct its energies in a manner virtually unique in American industrial design.”
—George Nelson, in an introduction to 1975 Walker Art Center exhibition Nelson, Eames, Girard, Propst: The Design Process at Herman Miller
—George Nelson, in an introduction to 1975 Walker Art Center exhibition Nelson, Eames, Girard, Propst: The Design Process at Herman Miller
Website: built by Wright's team,
with direction and content provided by Herman Miller
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with direction and content provided by Herman Miller
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Homepage
History of Herman Miller
History page details
Collection page
Collection page details
Pre-launch/early access social posts + email
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Launch day social
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In-person installations social post
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Featured items social post
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