Aeron, now made with ocean-bound plastic
Making the best, better for Earth
Exact same chair, just a little more sustainable.
We updated the Aeron Chair, adding ocean-bound plastic to the body—all without compromising what makes it the best work chair on Earth.
I was the lead writer on the launch of the Aeron Chair with OBP, as well as launching our new sustainability messaging and specific ocean-bound plastic messaging at the same time. This work included concepts, key message writing, video storyboards and scripts, voiceover direction, sales tools, web copy, campaign copy direction, and social copy, to name a few.
